This blog critique shines the spotlight on Top MBA, a small but multinational company which specializes in creating solutions and aiding post-graduate students from around the world in their search for the best graduate study programs as well as prospective employers. Created for the purpose of linking students to post-graduate universities and MBA programs from all over the world, the blog aims to provide a one-stop online database of prospective employee and employer profiles.
The site is a repository of graduate school and job information. Major sections on the site include:
- MBA admissions
- MBA rankings
- MBA programs
- MBA careers
- Links to global business schools
- Online career guide
What makes Top MBA unique
The blog also has applications that lets users view their rankings and share information with contacts on Facebook and LinkedIn, as well as a forum where users can participate and share information. The site also features a section called the TopMBA Fair, where one can browse through schedules of business school seminars and panels held all over the world.
What separates TopMBA.com from other job pooling sites is that it does not focus its efforts on the recruiters or job seekers alone. It also works actively with schools in order to prepare future graduates for life after graduation. This comes in handy for schools with a large segment of foreign students who will need job opportunities back home. One of the site?s most visited pages is the careers page which features international jobs offered by top MBA recruiters. The site?s FAQs section also offers a helpful resource on panels, GMAT, masterclasses, and options for those looking for part-time MBA programs.
Areas for improvement
Like any other blog, this one can make do with some minor improvements. For one, a better layout is in order. The website?s layout, although it fits with the whole corporate feel that the company is trying to achieve, borders on the bland and safe. The fonts could also use more saturation to make them pop out better.
The Study Link blog is part of a website aimed at helping students find and get into the universities that carries the programs they are looking for. The site offers its service to an international clientele of students with its extensive database of schools and application information. Students who want to study in the university that meets their educational goals can look to the site?s team of educational counselors and make use of application software that will make processing applications for universities and graduate programs easier to do. The blog offers conventional tips and advice ranging from essay writing to choosing the right courses and graduate programs.
What makes the site unique
What makes the entries in this blog unique from other blogs is the fact that it is an admissions blog in which the entries are surprisingly casual, something that will appeal more to the reading styles and preferences of students. The site is conveniently laid out with the main categories placed on the top of the main page for easy navigation. It follows a conventional blog layout, with the most popular posts on the right hand side, giving readers a feel of familiarity with the blog even if it’s their first time to visit.
Areas for improvement
The columns on the left and right side can use a little improvement in the font size. They are currently too small, which is bad for readers who may have eye problems or those in a hurry. The fonts could also use a little bit more saturation in the colors to make them pop out more. The Sign In and Register buttons could also use a makeover. They are less visible with the drab gray color. Making them bigger will make them more noticeable especially since they are tucked away on the upper right corner. In order to make the blog more personal, revising the blog?s tagline is in order. Personalizing the tagline to make it sound like you are talking to the reader instead of making it a descriptive header might be a more effective way to draw readers.
