This critique focuses on a blog created and maintained by a group of tech?savvy deans from the largest business schools in the US. The site was created to provide information about the management education, the current economic state of the world, and how it affects post-graduate business programs and academies. The blog is easy to navigate, with the major categories set on a straight line on the top of the homepage. A list of the site?s main contributors are located on the right hand side. There is an interesting section on entrepreneurs who are leading in their respective fields. The section also contains a detailed list of the top entrepreneurial colleges in the US.
What makes this blog standout
The whole concept of blogging deans is the thing that sets this blog bog apart from other blogs that talk about business schools. The deans give an unique insider?s perspective to the blog, and a perspective that comes higher up the chain, compared to other blogs that are written and maintained by business students or commentators from the outside.
In fact, two of the most popular and influential bigwigs in the business school arena, Santia-go I?iguez de Ozo?o and Paul Danos, are regular contributors to the blog and talk on topics that range from investment tips to the condition of business-focused graduate programs.
Areas for improvement
Unlike most business blogs, this one has enough color and enough humor to make it a little bit interesting to read. Traffic is the main issue with the blog, especially the one that is most visible– reader comments. Reader comments are nil to nonexistent, which gives the blog a ghost-town vibe. Perhaps no one is around to moderate comments, or perhaps no one has cared to give some. Still, comments will go a long way in creating lively discussions around the posts.
