This blog critique shines the spotlight on Top MBA, a small but multinational company which specializes in creating solutions and aiding post-graduate students from around the world in their search for the best graduate study programs as well as prospective employers. Created for the purpose of linking students to post-graduate universities and MBA programs from all over the world, the blog aims to provide a one-stop online database of prospective employee and employer profiles.
The site is a repository of graduate school and job information. Major sections on the site include:
- MBA admissions
- MBA rankings
- MBA programs
- MBA careers
- Links to global business schools
- Online career guide
What makes Top MBA unique
The blog also has applications that lets users view their rankings and share information with contacts on Facebook and LinkedIn, as well as a forum where users can participate and share information. The site also features a section called the TopMBA Fair, where one can browse through schedules of business school seminars and panels held all over the world.
What separates TopMBA.com from other job pooling sites is that it does not focus its efforts on the recruiters or job seekers alone. It also works actively with schools in order to prepare future graduates for life after graduation. This comes in handy for schools with a large segment of foreign students who will need job opportunities back home. One of the site?s most visited pages is the careers page which features international jobs offered by top MBA recruiters. The site?s FAQs section also offers a helpful resource on panels, GMAT, masterclasses, and options for those looking for part-time MBA programs.
Areas for improvement
Like any other blog, this one can make do with some minor improvements. For one, a better layout is in order. The website?s layout, although it fits with the whole corporate feel that the company is trying to achieve, borders on the bland and safe. The fonts could also use more saturation to make them pop out better.
The Study Link blog is part of a website aimed at helping students find and get into the universities that carries the programs they are looking for. The site offers its service to an international clientele of students with its extensive database of schools and application information. Students who want to study in the university that meets their educational goals can look to the site?s team of educational counselors and make use of application software that will make processing applications for universities and graduate programs easier to do. The blog offers conventional tips and advice ranging from essay writing to choosing the right courses and graduate programs.
What makes the site unique
What makes the entries in this blog unique from other blogs is the fact that it is an admissions blog in which the entries are surprisingly casual, something that will appeal more to the reading styles and preferences of students. The site is conveniently laid out with the main categories placed on the top of the main page for easy navigation. It follows a conventional blog layout, with the most popular posts on the right hand side, giving readers a feel of familiarity with the blog even if it’s their first time to visit.
Areas for improvement
The columns on the left and right side can use a little improvement in the font size. They are currently too small, which is bad for readers who may have eye problems or those in a hurry. The fonts could also use a little bit more saturation in the colors to make them pop out more. The Sign In and Register buttons could also use a makeover. They are less visible with the drab gray color. Making them bigger will make them more noticeable especially since they are tucked away on the upper right corner. In order to make the blog more personal, revising the blog?s tagline is in order. Personalizing the tagline to make it sound like you are talking to the reader instead of making it a descriptive header might be a more effective way to draw readers.
This blog critique focuses on MBA Mission, a site that specializes on MBA admissions and how to help clients do this the best way they can. The site was created by Ambassadorial speechwriter Jeremy Shinewald and today employs a number of MBA experts from prestigious institutions such as Harvard Business School and Yale, most of whom are published authors on the subject.
The main goal of MBA Mission is to provide the best resources to help applicants get into their chosen MBA programs. This includes helping applicants with their MBA application essay, helping the applicant prepare a resume and cover letter, and championing their applications in front of the admissions department of their programs of choice. The company also offers a free consultation which only requires basic information from the applicant such as preferred graduate courses and one?s GPA, to name a few. The website is easy to navigate and loads easily, with none of those fancy graphics that do nothing more than slow down your browser.
What makes this site unique
The site stands out from the rest for a variety of reasons. For one, it offers a flat fee to all clients and offers personalized services by catering to a select number of clients per year. The site also distinguishes itself from run-of-the-mill admissions assistance resources with its impressive roster of admissions experts and its collection of essays made by the world?s most successful men and women. The company blog is a repository of various topics ranging from GMAT questions, application essays, and answers to the progress of some cities like Chicago in the area of marketing.
Suggestions for improvement
Given the relative success of MBA Mission in their field and with its rich resources as can be seen in the number of admissions experts working for the company, it might also gain from targeting the high school market. A lot of high school seniors also face the daunting task of trying to get into the college or university of their choice and they need professional help to do so.
This critique focuses on a blog created and maintained by a group of tech?savvy deans from the largest business schools in the US. The site was created to provide information about the management education, the current economic state of the world, and how it affects post-graduate business programs and academies. The blog is easy to navigate, with the major categories set on a straight line on the top of the homepage. A list of the site?s main contributors are located on the right hand side. There is an interesting section on entrepreneurs who are leading in their respective fields. The section also contains a detailed list of the top entrepreneurial colleges in the US.
What makes this blog standout
The whole concept of blogging deans is the thing that sets this blog bog apart from other blogs that talk about business schools. The deans give an unique insider?s perspective to the blog, and a perspective that comes higher up the chain, compared to other blogs that are written and maintained by business students or commentators from the outside.
In fact, two of the most popular and influential bigwigs in the business school arena, Santia-go I?iguez de Ozo?o and Paul Danos, are regular contributors to the blog and talk on topics that range from investment tips to the condition of business-focused graduate programs.
Areas for improvement
Unlike most business blogs, this one has enough color and enough humor to make it a little bit interesting to read. Traffic is the main issue with the blog, especially the one that is most visible– reader comments. Reader comments are nil to nonexistent, which gives the blog a ghost-town vibe. Perhaps no one is around to moderate comments, or perhaps no one has cared to give some. Still, comments will go a long way in creating lively discussions around the posts.
